Founded on 25th September 2025 by Akshat Bhukhmaria, SIMORAH is a Jaipur, Rajasthan-based jewellery brand built with a passion for beautiful design, quality craftsmanship and accessible luxury.
We are manufacturers and suppliers of imitation jewellery, offering thoughtfully designed pieces that combine contemporary aesthetics with traditional craftsmanship. From everyday elegance to statement and traditional jewellery, our collections are created for celebrations, special occasions and modern everyday styling.
Our jewellery is made using carefully selected materials including brass and stainless steel, finished with attention to detail and designed to offer durability, comfort and lasting beauty.
At SIMORAH, our goal is simple: high-quality jewellery at affordable prices.
Our connection with jewellery goes beyond SIMORAH. Gemstone manufacturing is a part of our family business, giving us years of experience and knowledge in the world of gemstones.
This experience helps us understand the importance of quality, colour, cutting and finishing - knowledge that we bring into every SIMORAH creation.
Every SIMORAH piece passes through skilled hands — casting, stone setting, polishing and finishing.
SIMORAH caters to both individual customers and businesses. Whether you are looking for one piece for yourself, building your jewellery collection, or sourcing jewellery in bulk, we offer retail, wholesale and bulk-order solutions.
As manufacturers, we are also able to work with businesses and resellers looking for quality imitation jewellery at competitive prices.
From Jaipur, Rajasthan to customers around the world, our vision is to make beautifully crafted jewellery more accessible while maintaining the quality and attention to detail it deserves.
SIMORAH is built on craftsmanship, quality, trust and timeless design.